I am a Senior UX Designer with special interest in VR. Research and test driven design are the core principles of my work, whether working on my own or within a design team.

My most recent commercial projects in VR and AR include mobile FPS game and an AR piano learning experience. I have also done some individual research and exploration in UX for VR. Feel free to check out some of my posts on Medium:

For any queries, feel free to contact me via anastasiia.kucherenko (at)


09.2018 – Present
Senior UX Designer & Researcher, Digital Detox
• Designing products across different platforms for a range of clients like Vodafone, Sky, LV, Vala Health, etc.
• Conducting user research, interviews, and usability testing.
• Creating flows and experiences to match user needs.
• Working in cross-functional teams with PMs, BAs, engineers and content strategists to build strategy, develop concepts and deliver the final product.

02.2017 – 09.2018
UX Designer, Gamesys
Developing ideas, conducting market and user research, creating user flows, information architecture, wire-frames and interactive prototypes for existing and new products and features.
Conducting in-house usability testing sessions to improve experience and create more intuitive solutions for the company’s products. Creating reports and analysis based on the usability testing results.

2006 – Present
Freelance Designer
VR FPS – VR Android app,
PianoBoard – AR app,
Oxfam (AU) – t-shirt design,
AirAsia – product design, – vector art,
• – responsive website design, etc.

01.2015 – 02.2017
Senior UX Designer, The 7th Chamber
Design and management of the company’s website, marketing campaigns, and visual presence both on- and off-line

10.2013 – 01.2015
Web Designer, VostockCapital
Design outcome and analysis of the company’s websites and email campaigns

08.2013 – 10.2013
Interaction Designer, The Daily Mail
Layout design for daily news for MailPlus app subscribers on Kindle and iPad

2009 – 2012
Business English Teacher, Tianjin University


10.2016 – 06.2017
VR Development
Udacity, online nanodegree course

09.2012 – 09.2013
MA, Design for Communication
Westminster University, UK

09.2008 – 05.2009
Language exchange student
Nankai University, China

09.2002 – 06.2007
BA, MA, English and Chinese Linguistics
Kiev National Taras Shevchenko University, Ukraine


●    Adobe Photoshop 5★
●    Adobe Illustrator 5★
●    Adobe InDesign 5★
●    Adobe XD 5★
●    Google Blocks 5★
●    Oculus Quill 4★
●    Unity3D 3★


●    Ukrainian 5★
●    Russian 5★
●    English 5★
●    Mandarin Chinese 4★
●    HTML & CSS 4★
●    C# 2★


January 1, 2016