I am a UX and Marketing Designer with special interest in VR and AR. Research and test driven design are the core principles of my work, whether working on my own or within a design team.

In my current role, my responsibilities include:

●   improving company’s website UX for better sales conversion;
●   design and analysis of marketing campaigns online;
●   strategy development and design for sales presentations, proposals and end of campaign reports;
●   design and management of company’s visual presence on- and off-line;
●   mentoring junior designers and taking responsibility for the design outcomes of projects.

For any queries, feel free to contact me via anastasiia.kucherenko (at)


I am passionate about things I do outside work, and always try to help developing better experiences for social groups I belong to. I am into roller blading, and recently started learning coding and VR development.

VR and AR fascinate me with their huge potential in creating more interesting and immersive experiences in entertainment, education and science. As a UX designer, VR / AR space is certainly something that I would want to explore more professionally or on my own.


02.2017 – Present
UX Designer, Gamesys
UX design for the company’s brands and products

2006 – Present
Freelance Designer, Consultant
Over a hundred projects done for Oxfam (AU), AirAsia,,, etc.

01.2015 – 02.2017
Senior Digital and Marketing Designer, The 7th Chamber
Design and management of the company’s website, marketing campaigns, and visual presence both on- and off-line

10.2013 – 01.2015
Senior Web Designer, VostockCapital
Design outcome and analysis of the company’s websites and email campaigns

08.2013 – 10.2013
Interaction Designer, The Daily Mail
Layout design for daily news for MailPlus app subscribers on Kindle and iPad

2009 – 2012
Business English Teacher, Tianjin University


09.2012 – 09.2013
MA, Design for Communication
Westminster University, UK

09.2008 – 05.2009
Language exchange student
Nankai University, China

09.2002 – 06.2007
BA, MA, English and Chinese Linguistics
Kiev National Taras Shevchenko University, Ukraine


●    Adobe Photoshop 5★
●    Adobe Illustrator 5★
●    Adobe InDesign 5★
●    Microsoft PowerPoint 5★
●    Adobe XD 4★
●    Adobe After Effects 3★
●    Unity 3★

Online tools

●    SquareSpace 5★
●    CampaignMonitor 5★
●    CrazyEgg 5★
●    InVision 5★
●    Google Analytics 4★
●    Usabilitytest 4★


January 1, 2016